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Our Story


Juice Generation is New York’s premier juice bar, since 1999. Independently owned and operated, thousands of New Yorkers make their way to Juice Generation every day for their fix of signature juices, smoothies, and açaí bowls. They’re part of a growing movement, healthy living can be accessible to everyone.

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Long-time juicing devotee Eric Helms founded Juice Generation in 1999 with the goal of making fresh, raw juices accessible to New Yorkers of all lifestyles, ages, and dietary backgrounds.

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Millions know Salma Hayek as an artist, producer and activist, but only the people closest to her know about her deep and abiding passion for great food and all-natural self care.

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The Juice Generation is your field guide into the world of healthy juicing. With nutritional tips, buying guides, and 100 revitalizing recipes, you’ll have all you need to ride the green curve to glowing skin, a healthy body, and a clearer mind.

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Whether you come by one of our stores, or read about us, we hope that we can help inspire you to live a healthier, more sustainable life. We believe that juicing and living clean should be accessible to everyone.

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