Giving Back

Thriving people create thriving communities, and vice versa—which is why giving back is such a big part of what we do. We’re dedicated to finding fresh, innovative ways to serve our community—not just with sustainably produced smoothies and juices, but by giving more people access to healthy food.

We’ve made a commitment to 1% for the Planet, an organization that connects businesses, consumers, and nonprofits in an effort to empower and drive big, positive change. This means that a portion of every single sale goes back into the community.

We’re proud to partner with two organizations that are making a real difference in our community. One is Harlem Grown, a local non-profit organization on a mission to help inspire children to learn about food and nutrition, and to lead healthier lives.

The other is Catskill Animal Sanctuary, a 110-acre, solar-powered haven in the Hudson Valley for horses and farmed animals rescued from cruelty and neglect.


Eric Helms, CEO Juice Generation, Kate Williams, CEO 1% for the Planet, Tony Hillery, CEO Harlem Grown, 
Simone Shepard, Business Development Juice Generation, Kathy Stevens, CEO Catskill Animal Sanctuary