Leonardo DiCaprio picking up a watermelon smoothie juice at Juice Generation in NYC.
Pitaya: The selling of a Superfruit. Juice Generation goes all on in super fruit.
Fashion scoops. Juice Generation hits New York fashion week with its Supa Dupa Greens juice.
Beauty Spots. It now seems to be the year of the pitaya. From facials to fragrances, the hot pink fruit, rich in fiber and antioxidants is popping up everywhere. Juice Generation is offering a pitaya smoothie for the Summer.
Juice Generation will launch its ninth location in September.
Cleansing from cubicle to cubicle. Eric Helms founder and CEO of Juice Generation gets in on juice cleanses with his company he cofounded with Salma Hayek called Cooler Cleanse.
Detox dujour. There's plenty to be gained from a short juice cleanse diet. Just don't expect to see many pounds lost. Author Ann Abel weighs in on the pros and cons of this new health craze.
America is finally eating its vegetables -- from a bottle. How fresh juice is becoming big business. Juice Generation is opening a ninth store to keep up with demand.
Coco blends. Smoothie sailing: Brooke Shields and Jennifer Carpenter sip Juice Generation's vitamin-rich drinks in coconut shells.
Juice Generation locks up fruit exclusive. With 8 stores Juice Generation will be the place for organic pitaya juice through the end of the year.
Juicy couture. Goodbye, green gunk! A new generation of juices cleanse actually (gasp!) tastes good. Juice Generation's Pink Pitaya Coco Blend smoothie taste good and is good for you.
Serious eats neighborhood guides: Frank Bruni's Upper West Side. Bruni's favorite breakfast is The Peanut Butter Split smoothie from Juice Generation.
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