Raw v. Store
Not all juices are created equal. Juices and smoothies that are made fresh and never heated, like those served at Juice Generation, are considered "raw" or "unpasteurized." This means they are bursting with the active nutrients such as enzymes, vitamins, minerals and oxygen that are essential to life.
Packaged juices and smoothies sold in supermarkets have been pasteurized at high heat to achieve a long shelf life, a process which destroys many of the heat-sensitive nutrients and much of the antioxidant potential.
This is why raw juices and smoothies, often called "living foods," feel so good to drink – their life force literally fuels your life force. We keep crates of produce on hand to make every drink from scratch and we use an array of vegetables and fruits. No concentrates or artificial ingredients added — ever.
Green juices give you superb liquid nutrition from oodles of green vegetables. They're ultra-energizing, healthfully alkalinizing and micronutrient rich, while being low in naturally occurring sugars. We know some people find them a little intimidating, so we created three levels of green juices to make going green a walk in the park:
Beginner: Hail to Kale blends kale with watermelon, apple and lemon for a mildly sweet and tantalizing taste
Intermediate: Supa Dupa Greens blends spinach, kale, parsley, cucumber, romaine and celery with half a green apple and some lemon for a refreshing drink with a touch of tart.
Advanced: Essential Greens from Cooler Cleanse cold-presses every green vegetable in the garden (including dandelion and watercress) into the ultimate green detox drink. Sold à la carte in each Juice Generation.
The Juice / Smoothie Choice
Our smoothies are designed to be satisfying; a quick, delicious meal replacement, or fuel-on-the-go before or after a workout. Like our juices, our smoothies are chock full of potent ingredients that are superbly beneficial to your body.
We regularly introduce exotic and flavorful antioxidant and vitamin-rich superfruits. Mangosteen and Pitaya first arrived in New York City in our smoothies! We use top-notch protein powders in some of our recipes, and a variety of dairy-free nut milks in others. Every drink is made to order, especially for you.