Juice Generation brings you fresh, nutritious juices and food made with love. Our mission is to support you living a healthy lifestyle. It can be challenging to stay energized and well in a city where time is short and the pace is fast. We are determined to make it easier by providing healthy options made with only the best-quality ingredients.

We believe fellowship and community are also part of a healthy life. Our roots run deep in the neighborhoods we serve. Many customers have made us a regular part of their daily lives, and our staff knows them by name. We follow earth-friendly business practices and give a percentage of our profits to aid the planet. Individual well-being, community well-being, and planetary well-being are one and the same thing.

Juice Generation was founded by New Yorker Eric Helms in 1999. A long-time juicing devotee, Eric wanted to create a friendly, accessible juice bar where New Yorkers of all lifestyles, ages, and dietary backgrounds could experience the energizing effects of raw, living juices made with premium ingredients. Eric’s vision was that health-conscious living should be simpler to achieve in the big city, and fresh, fast, nutritionally charged foods, prepared with integrity, should be easier and more affordable to buy.

Today, this vision is coming to fruition throughout New York City, and Juice Generation is thrilled to help grow a greener, healthier city. Eric leads a team of passionate juicers in eight Manhattan locations, and often shares his juicing expertise on local and national media. With so many people discovering the power and nutrition of juices, Eric is even more excited about juicing today than he was in 1999!

Juice Generation is an independently owned, local business. In addition to expanding the number of locations in New York City, Eric co-founded Cooler Cleanse with Salma Hayek in 2009, and the gift-box service, Healing Cooler, in 2011.